Documentary: The Sapeurs

Sapeurs

This incredible behind-the-scenes documentary of the amazing Guinness 2014 campaign ad,
tells the story of the society of elegant persons of the Congo, otherwise known as the ‘Sapeurs‘. These well dressed gentlemen have been devoted to dressing well for more than 80 years – to inspire creativity, optimism, and to remind us that in life you can always choose who you want to be.

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