No one likes going to the dentist, but my recent visit to Park St. Dental was made just that little less intimidating thanks to Melbourne based design studio, Alter. Their clever bright sophisticated branding and contemporary fit-out for Park St Dental is certainly refreshing for a medical brand. With subtle neon signage as you walk in, and pops of fluorescent green through out the surgery, Alter has nailed the whole branding package.
See more from Alter here
All images from Alter’s website